EXECUTIVE STORYTELLING / DIFC
Leaders On The Move
Concept, direction, production and edit supervision by Bahr. Produced with Ishout.
THAT / SS25
NIKE × NAMSHICREATIVE DIRECTION & VIDEO PRODUCTION / DUBAI
VIDEO WITH direction, your voice and clarity.
Creative direction and production that sounds like your brand.
From the first idea to the finished film, with your team or ours.
MAHMOUD EL BAHRSCROLL TO EXPLORE
BRANDS I'VE WORKED WITH.
Selected brands from my work inside Namshi and Majid Al Futtaim, and through independent and studio production.
THE APPROACH
A FILM CAN LOOK GOOD
AND STILL MISS THE POINT.
Before a camera moves, we decide what the audience should understand, what the film needs to show, and which resources will make it happen.
That direction carries through the script, the shoot and the edit, so the finished work answers the brief.
SELECTED WORK
IDEAS.
IN MOTION.
A brand campaign. An executive conversation. A product story. Different briefs, shaped into films.
CAMPAIGN FILM / DANUBE HOME
Full Of Life
Campaign film from Bahr's Danube portfolio. Wider engagement: direction and post-production with the brand's existing resources.
BRAND PARTNERSHIP / NAMSHI
New Balance × Namshi
Campaign work from Bahr's brand-side time at Namshi.
FINE CHOCOLATE / CAVILLON
Cavillon
A film for Cavillon fine chocolate.
CAMPAIGN FILM / LEGO
LEGO Vehicles
The LEGO Vehicles campaign.
SEASONAL CAMPAIGN / THAT
Ramadan 2025
A Ramadan campaign for THAT.
FASHION CAMPAIGN / NAMSHI
Urban Collective
Namshi Urban Collective 2023.
WHAT I CAN OWN
FROM THE BRIEF
TO THE FINAL CUT.
Already have a crew? Need the whole production? We build the scope around the brief and the resources you have.
HOW IT MOVES
A SHARED PLAN.
FROM START TO FINISH.
- 01
Define the job
We align on the audience, message, use, resources and approver.
- 02
Make it shootable
Concepts, scripts and production choices turn the brief into a plan.
- 03
Direct and produce
We work with your team or a scoped crew to capture the approved plan.
- 04
Review and hand off
Edits are checked against the brief, reviewed together and delivered in the agreed formats.
THE DIRECTOR
BEFORE I DIRECTED
FOR BRANDS,
I WORKED INSIDE THEM.
I'm Mahmoud El Bahr. Before directing independent production work, I worked inside Namshi and Majid Al Futtaim, working with content calendars, brand guidelines and approval chains.
I bring that experience to every brief: listening first, protecting the brand's voice and giving the team a clear direction. Today, I lead creative work as a partner in Traffic Revenue.
Connect on LinkedInTHE PRACTICAL QUESTIONS
BEFORE
WE TALK.
Can you work with our existing production team?
Yes, when the team and resources fit the brief. We can scope creative direction and post-production around what you already have, or plan a fuller production.
What do we receive?
A proposal sets out the concepts, production responsibilities, finished assets, formats, review rounds and handoff for your project. The scope depends on the job.
Do you run the campaign after delivery?
Production ends with the agreed finished assets. Paid acquisition is a separate Traffic Revenue service with its own scope and responsibilities.
How soon can we start?
We check the brief, required resources and current availability before committing to a schedule.
NEXT STEP
WHAT'S YOUR
NEXT BRIEF?
Tell me what your brand needs to make, where it will be seen and what you already have. Let's work out how to produce it.
Discuss your brief on WhatsApp Or email m.bahr@trafficrevenue.co