THAT SS25 campaignTHAT / SS25
Nike Air Max and Namshi campaignNIKE × NAMSHI

CREATIVE DIRECTION & VIDEO PRODUCTION / DUBAI

VIDEO WITH direction, your voice and clarity.

Creative direction and production that sounds like your brand.
From the first idea to the finished film, with your team or ours.

BRANDS I'VE WORKED WITH.

Selected brands from my work inside Namshi and Majid Al Futtaim, and through independent and studio production.

  • DIFC
  • Danube Home
  • Pure Space
  • Majid Al Futtaim
  • Namshi
  • lululemon
  • LEGO
  • ZAECY
  • Cavillon
  • Classic Fashion
  • That Concept Store
  • New Balance
  • CB2
  • Crate & Barrel

SELECTED WORK

THE WORK.
IN MOTION.

A brand campaign. An executive conversation. A product story. Different briefs, shaped into films.

CAMPAIGN FILM / DANUBE HOME

Full Of Life

Campaign film from Bahr's Danube portfolio. Wider engagement: direction and post-production with the brand's existing resources.

BRAND PARTNERSHIP / NAMSHI

New Balance × Namshi

Campaign work from Bahr's brand-side time at Namshi.

FINE CHOCOLATE / CAVILLON

Cavillon

A film for Cavillon fine chocolate.

CAMPAIGN FILM / LEGO

LEGO Vehicles

The LEGO Vehicles campaign.

SEASONAL CAMPAIGN / THAT

Ramadan 2025

A Ramadan campaign for THAT.

FASHION CAMPAIGN / NAMSHI

Urban Collective

Namshi Urban Collective 2023.

THE WAY I WORK

A FILM CAN LOOK GOOD
AND STILL
MISS THE POINT.

Before a camera moves, I work out what the audience should understand, what the film needs to show, and how to make it happen.

The brief. Get clear on the audience and message.

The concept. Turn that message into something worth watching.

The direction. Give every frame a job.

The film. Review the work against the brief.

WAYS TO WORK TOGETHER

YOUR TEAM.
OR THE WHOLE PRODUCTION.

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Creative direction

Concepts, scripts and a clear shoot plan. Direction built around the capable people and resources you already have.

Full production

A crew, talent and locations scoped around the brief. From the approved idea through to the finished films.

Post-production

Editing and review within an agreed scope, so the final cut carries the idea through.

Formats, responsibilities and delivery are agreed for each project. Paid campaign management is a separate scope.

FROM AN IDEA TO A WORLD OF ITS OWN

A CLEAR
POINT OF VIEW.

Concept. Direction. Film.

Portrait of Mahmoud El Bahr against a red background

THE DIRECTOR

BEFORE I DIRECTED
FOR BRANDS,
I WORKED INSIDE THEM.

I'm Mahmoud El Bahr. Before directing independent production work, I worked inside Namshi and Majid Al Futtaim, working with content calendars, brand guidelines and approval chains.

I bring that experience to every brief: listening first, protecting the brand's voice and giving the team a clear direction. Today, I lead creative work as a partner in Traffic Revenue.

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LET’S MAKE SOMETHING WORTH WATCHING

WHAT'S YOUR
NEXT BRIEF?

Tell me what your brand needs to make, where it will be seen and what you already have. Let's work out how to produce it.

Discuss your brief on WhatsApp Or email m.bahr@trafficrevenue.coExplore production services