EXECUTIVE STORYTELLING / DIFC
Leaders On The Move
Concept, direction, production and edit supervision by Bahr. Produced with Ishout.
THAT / SS25
NIKE × NAMSHICREATIVE DIRECTION & VIDEO PRODUCTION / DUBAI
Creative direction and production that sounds like your brand.
From the first idea to the finished film, with your team or ours.
Selected brands from my work inside Namshi and Majid Al Futtaim, and through independent and studio production.














SELECTED WORK
A brand campaign. An executive conversation. A product story. Different briefs, shaped into films.
EXECUTIVE STORYTELLING / DIFC
Concept, direction, production and edit supervision by Bahr. Produced with Ishout.
CAMPAIGN FILM / DANUBE HOME
Campaign film from Bahr's Danube portfolio. Wider engagement: direction and post-production with the brand's existing resources.
BRAND PARTNERSHIP / NAMSHI
Campaign work from Bahr's brand-side time at Namshi.
FINE CHOCOLATE / CAVILLON
A film for Cavillon fine chocolate.
CAMPAIGN FILM / LEGO
The LEGO Vehicles campaign.
SEASONAL CAMPAIGN / THAT
A Ramadan campaign for THAT.
FASHION CAMPAIGN / NAMSHI
Namshi Urban Collective 2023.
THE WAY I WORK
Before a camera moves, I work out what the audience should understand, what the film needs to show, and how to make it happen.
The brief. Get clear on the audience and message.
The concept. Turn that message into something worth watching.
The direction. Give every frame a job.
The film. Review the work against the brief.
WAYS TO WORK TOGETHER
Concepts, scripts and a clear shoot plan. Direction built around the capable people and resources you already have.
A crew, talent and locations scoped around the brief. From the approved idea through to the finished films.
Editing and review within an agreed scope, so the final cut carries the idea through.
Formats, responsibilities and delivery are agreed for each project. Paid campaign management is a separate scope.
FROM AN IDEA TO A WORLD OF ITS OWN
Concept. Direction. Film.

THE DIRECTOR
I'm Mahmoud El Bahr. Before directing independent production work, I worked inside Namshi and Majid Al Futtaim, working with content calendars, brand guidelines and approval chains.
I bring that experience to every brief: listening first, protecting the brand's voice and giving the team a clear direction. Today, I lead creative work as a partner in Traffic Revenue.
Connect on LinkedInLET’S MAKE SOMETHING WORTH WATCHING
Tell me what your brand needs to make, where it will be seen and what you already have. Let's work out how to produce it.
Discuss your brief on WhatsApp Or email m.bahr@trafficrevenue.coExplore production services